In my day job at The Jamie Lloyd Company, we found ourselves in a position where we had to announce the Broadway transfer of our production of Harold Pinter’s Betrayal, starring Tom Hiddleston, sooner than anticipated.
In lieu of any shoot time with the cast or relevant image assets, I opted to create a purely graphical way to announce the transfer – via Tom’s Instagram channel, along with The Jamie Lloyd Company’s. I hope you like it. This one was (necessarily) pulled together in about 2 hours.
The video on Tom’s channel (naturally) received over 2 million views, and the JLC posts remain the most engaged with in our history.